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Social MEdia & The Fitness Industry

Body ImageWhitney Carlson28 Comments
social MEdia and the fitness industry | He and She Eat Clean

I've somehow found the courage to finally post this. I've been hesitating because it does have a negative tone and I try to remain positive but also remain real so I'm hitting "publish". We also just released our newest podcast on Social Media so now is the time.

To be completely open and honest, I broke down a few weekends ago but it has been a long time coming. I just started crying and telling Scott exactly how I felt. I even said I don't even want this website anymore and if I could snap my fingers and have it be a "finance/saving money" website I would. Don't get me wrong, I am still passionate about health and fitness. But I'm passionate about sensible health and fitness...not the typical "health and fitness" you see online now. Health and fitness to me doesn't equate to a six pack or a competition trophy but that seems to be all anyone cares about. Sometimes it's just too much mentally. He told me that I need to post about how I'm feeling because maybe some of you are feeling the same way. Or who knows, maybe this will shut down the website after posting. It's interesting though because when I feel like this and break down - without any of you knowing - I usually get an email from one of you the next day about how much this website has changed your life (usually it's telling us it has changed your entire family!) so it's definitely worth all the work I put into it even if sometimes it doesn't feel like it.

Take this post however you want. Maybe you'll love me. Maybe you'll hate me. I'm not sure and I don't really care either way. I've never been a "people pleaser" which is why this industry is so hard for me. The fitness industry is so far from who as I am as a person. It's a HUGE struggle for me. It might not sound like it is or should be, but believe me...it is. I just don't want this post to be taken the wrong way but there are some important things that we should all think about (me included) before we post something on social media.

I'll say it:

Getting "into" fitness was the best and worst thing that has ever happened to me.
be who you are not who the world wants you to be | He and She Eat Clean

You probably already gathered that I struggle with this from previous articles, like mine on body image, etc. However, there's more to the story than that. I've possibly covered all of these in previous posts but I feel the need to put them together in this post.

The fitness industry has changed A TON since I became "interested" and I hate it. There, I said it. I have a feeling I'm not the only person who feels this way.

Selfies. Every single day. Every single day. Did you change that much overnight? Oh you had abs yesterday and you have them again today? Great! Sure, you'll see the people who think selfies are great because you post them when you "feel beautiful" - which I understand but to me that's a slippery slope. Yes, you should ALWAYS feel beautiful in your own way but there's no need to post half naked pictures (or even clothed) pictures of yourself all the time.

There's a difference in a social media account that posts weekly or monthly progress pictures. I love progress and I love people who are comfortable and confident in their own skin. Posting when you are proud of yourself or if you catch your muscle in the mirror is different from posting pictures of yourself every single day. Again, I don't want this to come across the wrong way but what are WE looking for when we post? Are we searching for approval or validation? Why do we feel the need to post every single part of our body online? Why do we feel the need to post a picture every single time we go to the gym? I hear you - sometimes it's a form of accountability but if you are doing this and months later you still aren't closer to YOUR goals and haven't improved YOUR life then maybe you should spend less time documenting everything and more time exploring what life really means to you.

If a social media account has a ton of selfies and nothing of value, I won't follow it. I want you to add value to my life. I am trading precious time on social media so seeing your chest hanging out (while trying to make it look accidental), bending completely over so we can see your "hamstrings" (YES, I've seen this. They had an emoji sticker over their bottom.)...is a waste of my time.

Show me what you do, the places you visit (OUTSIDE of the gym), the people you impact, and the life you have created or are creating.

Does this sound mean? Probably to some of you but it's how I feel.

The title (social MEdia and the fitness industry) might sound odd coming from me considering many of you found this website on social media but it's how I've felt for a long time. I am making a generalization and, as with anything else, there are people and companies that I absolutely love in the industry but as a whole it's just not what I'm about.

Everything that I see is all about that person. Look at ME. Don't you want to look like ME. Buy MY stuff. Sponsor ME. Be like ME.

Buy, buy, buy. You see beauty bloggers and fitness bloggers doing "hauls" where they just buy a bunch of stuff and now they are going to tell you about it so you can do the same. I'm sure this is the minimalist and frugal part of me coming out but I can't stand this big push to have people keep buying stuff.

Full Disclaimer: Yes, we have sponsored posts and we sell workout plans and eBooks, which are our main source of revenue and allow me to continue to build the website, but those are things we believe in and I don't feel like they clutter up lives. I'm pretty sure that you don't need your 10th tube of mascara or 25th bottle of "fat burning miracle supplement". Stop the glorification of stuff.

"She woke up every morning with the option of being anyone she wished. How beautiful it was that she always chose herself. -Tyler Kent White | He and She Eat Clean

There doesn't seem to be any unity and everyone is always putting each other down. Everyones way is the best and if you don't do it their way you are wrong. You have to eat clean, be a vegan, be a vegetarian, paleo, IIFYM, the list goes on and on. Why can't we just eat, drink and be happy?! Why can't we eat healthy, have treats in moderation, drink our water and our wine if we please? WHY do we even spend this much time thinking about food and fitness?

SERIOUSLY, you have to understand that there is more to life than counting calories, macros, points, running, lifting, etc, etc, etc. Of course I think we should all strive to live healthy lives, which in my opinion means that your numbers come back okay from your doctor, blood work, etc. This DOES NOT mean that you need to be a size 2. This does not mean that you need to "get rid of your muffin top" (when you are already healthy). This does not mean that you need to "lose the last 5-10 pounds". This does not mean that you need to get abs so you can also post them on social media. This does not mean that you need to obsessively track your food and/or workouts. This does not mean that you need to run six miles a day. This does not mean that you need to "work off" that "bad" meal that you ate.

Please understand that we are only here for a short amount of time. Do not spend each waking moment thinking about food and exercise.

Ask yourself...if it weren't for social media would you spend time obsessively working out or spend 40 minutes trying to get that one perfect picture? Or ask yourself that of the accounts you follow. What exactly are they promoting?

Then you have people who post pictures and/or updates about what they do or don't do but they do the opposite. You see these beautiful bowls of food where it looks like they have ice cream on top of ice cream with a million Oreos and topped with hot chocolate fudge. Do you ever stop to think that it's probably one or two Oreos? Did you ever stop to think that maybe they can stop at just two Oreos and not eat the whole bag? You can't - that's okay. You don't have to make all of your meals beautiful and filled with junk just to post a picture on social media.

So let's just say you eat healthy 80% of the time, exercise 4-6 days per week, have healthy relationships...pat yourself on the back. You are doing enough. Stop trying to keep up with other people. Stop scrolling through social media to be motivated. Become your own motivation.

If you spend more time focused on other peoples lives and not enough focused on improving your own, you are using social media for the wrong reasons.

I know this sounds choppy, just like all the other posts where I basically rant and let you know 100% how I feel but it's just because I'm torn. It's just like we've created this perfect little life that we are supposed to have through social media. It's hard for the everyday person. It allows for comparison to another level - like the digital version of "keeping up with the Joneses". I just see and know there is so much pain from this. It just hurts me for the people who think they can't ever live up to others - whether it's body image, lifestyle, etc. Just be you!

I digress. I feel like it's a battle we are never going to win. It's been going on forever. It's the celebrity culture that I've always hated. If you are a mom just stop to think about what you are teaching your children, because I'm sure they are watching...just like they do when you weigh yourself, talk down to yourself, etc. Do you want them to equate their self worth with how many followers and/or likes they get on social media? I don't have kids but my heart just hurts for the little girls (and boys - they aren't immune either!) who grow up on social media.

P.S. We address social media on our 4th episode of WHAM Podcast!

Social Media: Love It or Hate It? - WHAM Podcast #004

PodcastWhitney CarlsonComment
Social Media: Love It or Hate It? WHAM Podcast #004

Social Media: Love It or Hate It? - WHAM Podcast #004

How do you feel about social media? Do you love it or hate it? There are a lot of mixed feelings when it comes to Facebook, Twitter, Instagram and more. We weigh in with our thoughts.

Show Notes:

Whitney's social MEdia and the fitness industry post


You can find WHAM Podcast on the webFacebookInstagram, and Twitter!

Please listen, subscribe, and review! It really helps us!

If you have a topic you want us to talk about or a rant/rave to share, visit our website and let us know! Please note the purpose of this podcast is to educate and to inform. It is not a substitute for professional care by a doctor or other qualified medical professional.

Breaking Through Negative Body Image

Body ImageWhitney Carlson2 Comments
5 Ways to Break Through Negative Body Image | He and She Eat Clean

Yesterday I posted about my "body image transformation" {and also shared a few 10 second transformation pictures}. I'm not a doctor or counselor...nor do I claim to be but I do want to share what worked for me with the hope that it helps at least one person. I would love to see women all over learn to love themselves first - where they are - while continuing to improve in whatever aspect they are working on!

I'll say this again (I mentioned it in my "How I Achieved My Dream Body" post)...

It doesn't matter what is or isn't on your plate or what is or isn't in your training routine. It's what is in your mind that matters most.

5 Ways to Break Through Negative Body Image

1. Stop Browsing Social Media for Motivation and/or Inspiration

I know it sounds weird coming from me as most of you probably found this website through social media (and you can still continue to follow us since we are positive ;-)). I'm glad you did find us but there are so many out there now that only focus on looks (with a million selfies) or post things that are not attainable for most people (whether it is stick meal plans and/or "perfect" body parts). Although I would have considered myself a strong person, the comparison on social media sucked me in so I quit browsing social media. Hard? Yes but SO worth it. I obviously still post on our accounts but then I log off. I also cleaned out my Instagram quite a few months ago. I did fine motivating myself for years without "fitspo" so I decided that I would become my own motivation again. Browsing social media (Instagram especially) only made me feel worse (except for those few fitness accounts that I still follow).

Right now you might think that you are on social media for motivation but have you met your goals? How does it really motivate you? Do you spend more time browsing for inspiration than you do actually working on yourself? Become your own motivation.

2. Think and Talk Positively

I covered this in my post on Building Up Your Confidence with Positive Thinking but it's also very important in the context of body image. If you are constantly thinking and/or speaking to yourself negatively you will only believe that negative talk. Once you change the way to talk to YOURSELF your entire life will start to change. It's true - your body hears everything your mind says so stay positive!

3. Develop Healthy Habits to Replace Unhealthy Habits

It's hard to develop good habits but it seems so easy to develop bad habits. Right? When you are trying to live a healthy lifestyle you develop new habits that replace your old habits. Now instead of ordering nachos with cheese, meat, and a load of other toppings maybe you order tacos or a burrito bowl with healthier toppings. The same habit changing techniques need to happen in order to combat the "bad" body image habits that have developed. For example, if I feel the urge to scroll through Instagram (I just use it as an example because that's the main one that affects me but maybe for you it's Facebook), I start reading a book. It becomes a habit. If I have time to scroll through Instagram than I have time to educate myself on another topic. Find a habit that will make you a better person and start doing that as soon as you find yourself doing something that negatively effects you.

Below are some ideas:

  • Go for a walk
  • Paint your nails
  • Read a book
  • Take a bath
  • Cook something {healthy}

4. Focus on What Your Body Can DO Instead of What it LOOKS Like

Can you do a "real" push-up? Can you run a mile? Maybe you can play a game with your kids without getting out of breath. This will be different for everyone but if you can do things that you've never done before that means that you are improving and moving in the right direction. Focus on these achievements instead of critiquing yourself in the mirror. I quit looking at myself in the mirror and critiquing everything about me. I quit beating myself up for no reason. I went weeks without taking a "progress picture" or trying to gauge my progress in the mirror and the next time that I did look at myself in the mirror I was truly shocked at how much I had changed and it was all because I changed my mindset (more on that here). Stop gauging your progress on looks and focus on how you feel and what you can do.

5. Try a Relaxing Gym Class and/or Go Outside

Weight lifting is my absolute favorite thing to do. I love the way it changes and challenges my body and I don't get bored. However, when I decided to "snap" out of this trap I was in I started incorporating other forms of training by taking a few yoga/Pilates classes each week. If your gym doesn't offer these classes there are a lot of yoga resources online and also yoga DVDs available. Yoga didn't replace my weight lifting but it serves as almost a "rest" for me and my mind. Trying something different, even if it's just a few times, is almost always a good idea!

Another one of my favorite activities is to go hiking - preferably where my phone doesn't even work. It serves as a mind clearing time and some of my best ideas occur during our hiking trips (which you can read more about here). Spending time outside, even if it's just sitting or a walk around your neighborhood, is time well spent! Try it!


If you are struggling with negative body image please try these tips. They helped me immensely and I feel like a completely different person. Depending on the severity, you may also want to consider seeing a therapist/counselor. I know that for the short time that I was struggling, these negative comparison thoughts basically consumed my mind and it was awful. Good luck to all of you currently struggling. You are so much stronger than you think!